MASUMA brand was established in 1998, headquartered in Tokyo, Japan. It is an international enterprise specializing in the research, development, and manufacturing of automotive components, with independent intellectual property rights.

Masuma Japan Headquarters is responsible for designing and developing new products, as well as gathering cutting-edge technologies globally, to export related research achievements and application technologies to its subsidiary factories.

In 2006, a warehousing sales and transit base was established in Suifenhe, China, targeting Europe, the Middle East, and Africa. In 2008, a manufacturing factory for steering and suspension systems was set up in Youjing, Guangzhou, China, focusing on the production of steering and suspension products for passenger cars. In 2011, Masuma Automotive Parts Co., Ltd. was established in Guangzhou, China, responsible for managing the sales of aftermarket products for Chinese passenger cars. In 2012, Anconda Automotive Brake System Manufacturing Factory was founded in Guangzhou, China, specializing in the production of brake system components for passenger cars. In 2018, Masuma Information Technology Co., Ltd. was established in Guangdong, China, and in 2020, Masuma (Guangzhou) International Trade Co., Ltd. was established, providing storage, allocation, and warehouse sales services for aftermarket goods for passenger cars in Asia, the Americas, and Oceania.

MASUMA focuses on producing and providing over 90 series and more than 20,000 different models of automotive components, including engine systems, chassis systems, electronic control systems, and oil maintenance systems for Japanese, Korean, European, and American passenger cars.

Currently, it has established a network of over 600 sales outlets and terminal service points for automotive wearing parts in the domestic market and has set up exclusive stores in 26 countries worldwide, with over 7,000 agents. In the future, MASUMA will continue to advance its strategies of specialization, scientification, industrialization, and globalization, adhering to the principles of independent innovation and excellence, to establish its brand presence.

According to its development strategy, in December 2021, MASUMA company relocated all its factory production lines and sales departments to Baiyun District, Guangzhou, with an annual sales revenue of approximately 2 billion RMB.